The world is full of clutter today it is hard to stand out from the crowd most of the time. There is just too much noise and so many other things competing for people’s attention. You really have to be crafty in order to grab the attention of others and make a positive impact to them. Getting your business recognized is your main goal as a business owner because that’s when your brand becomes relevant to the public and the money starts pouring in. But gaining traction does not happen overnight. It is the product of hard work and a lot of effort, not to mention the money you use up to promote your business.