We’ve heard about search engine optimization as we browse the web in our day-to-day. Although it means nothing to us, average people, SEO is actually a big thing in the world of business. Entrepreneurs rely on effective SEO tools to grow and build their brand. And for good reason too. Google reported that keyword searches are increasing especially with mobile use. It means that more people now use the web for information and the majority of them do their searches using their smartphones or smart gadgets.

For small businesses with actual shops where they do business, the concept of local SEO shouldn’t be missed. However, it can leave entrepreneurs confused as to its difference from the existing SEO they now have …