Carlsberg boosts its online presence with Carlsberg.ca. PLUS: Espresso delivers industry stats in Drink 2.0: Anything but the Usual

TORONTO, ON / MAY 10 – Carlsberg, the brewery that makes “probably the best beer in the world”, now has a website that brings Canadians of legal drinking age closer to testing that claim for themselves. The site, Carlsberg.ca, launched this week and promises to not be just another beer site.

Carlsberg.ca includes an integrated blog that provides an additional voice for the brand, engaging Carlsberg enthusiasts on a more personal level. The blog will serve as a destination for Canadians looking for their daily dose of distraction. Blog topics include hilarious videos found on the internet, pop culture, sports, popular internet memes and much more. Reps for the brand will also write posts about special upcoming events for fans of the beer.

“Along with being entertained, Carlsberg drinkers – and those eager to try our beer for the first…

TORONTO, ON / APRIL 28 – Espresso, a Toronto-based integrated marketing agency, is pleased to welcome two talents to its team:

Jigisha Patel joins Espresso and its creative department as its Art Director. Before working as a freelance illustrator and graphic designer, Patel was with TAXI. Her work can be seen in campaigns for TELUS, Holt Renfrew, Addition Elle, ALDO and Spring.

Dan Hocking is Espresso’s newest Production Manager. Hocking was the Senior Project Manager and Digital Lead with Spider Marketing Solutions and a Project Manager at Potential Hero Studios before joining Espresso.

Both will work on projects for Espresso’s clients, a list that includes Samsung in Canada and America, eBay, Carlsberg, The White Ribbon Campaign, and emerging new business.

“We’re delighted to have Jigisha and Dan on board,” says Espresso CEO, Jacquelyn Cyr. “They both have that creative, strategic and organizational prowess that our clients have come to expect from Espresso.”

BOSTON, MA / MARCH 8 – It’s fitting that a company called Espresso, a Toronto-based integrated marketing agency, would choose Beantown for its second office. But as Marta Kagan, US Managing Director, will tell you, Boston offers the agency much more than a cute tie-in to its name.

“Boston has a brilliant mix of talent and business opportunity,” says Kagan. “It’s a city that never fails to foster hard-working and creative marketing professionals or impress our national clients.”

The agency’s expansion and success is in strong contrast to the cuts and closures within the industry. Despite the odds, Espresso opened a virtual office in Boston in March 2009 to test the waters. With Kagan at the helm, the marketing agency delivered a blend of social media and integrated marketing services that spoke with consumers and not at them. In less than a year, Espresso’s Boston team acquired business from eBay, LocaModa, Jive Software and Blade Games World.

“Growing an agency…