Interactive Brand Experience

Adidas wanted to stand out and give potential customers a way to experience their brand through the senses of sight, hearing and touch.

Espresso had the right design for hardware and software that would bring the Adidas experience directly to customers: the Adidas interactive truck. Visitors were greeted by holographic images of famous athletes on entry and a stunning matrix wall of Plasma screens broadcasts content throughout the truck.

A "Create Your Own Commercial" kiosk prompted users to act as a director, with the ability to email the finished product to friends.

Other kiosks served as digital sales associates, helping customers find retail locations, specific products, and promotional discounts.