Maybe the title of this post is a little dramatic, but it’s a fact! Using social media can be an amazing way to engage with your target and create genuine conversations about your product online. It can help your audience learn more about your product and share their thoughts about it with their friends and [...]

So I was fortunate to have been invited to speak at mesh last week as a part of the word-of-mouth panel. Under the moderation of Sean Moffitt, we (the “we” being me, Saul Colt, and Angie Kramer) had a bit of a chat around the state of the nation. It was all quite entertaining and [...]

Unless you’ve been living under a rock for the last couple of weeks, you’ve been watching the financial markets stumbling about like power-drunk executives, and wondering how on earth this is going to impact your life – and your 2009 marketing budget. The US ad economy slipped 1.6% in the first half of 2008, and [...]

So we all know that word-of-mouth/mouse are ever-increasingly popular as marketing tools, right? Well, I was reading an article this afternoon from December 2007′s Journal of Advertising Research, and it stated the following: [A]dvice from other consumers about a service exerts a greater influence than all marketer-generated information combined. Now, this was cited from another [...]