Yesterday, I had the pleasure of hosting another unfiltered lunch event here in Boston with a fabulous group of marketers all seeking insight into the most dreaded “M” of social media marketing: measurement. Personally, I roll my eyes every time I hear the claim made that you can’t or shouldn’t measure social media. You can [...]

On July 30, Espresso US hosted its inaugural unfiltered event—an exclusive, invitation-only gathering of Boston’s best and brightest marketing execs and business leaders. The goal of the evening was simple: to dissect and discuss this thing we’ve come to call “marketing 2.0”. Indeed, we managed to do all that and more. First, we heard from [...]

Nobody can deny that the marketing industry is in the midst of massive change. We used to use dollars to buy an audience. Today, we’ve got to use those dollars to create ideas that attract an audience and ignite conversations. The good news? The options and opportunities are plentiful. The bad news? There’s also plenty [...]