Over a million followers can’t be wrong: Ashton Kutcher is the man. (Sorry, CNN.) In its popularity and utility, Twitter is the hottest thing since e-mail. But is it really that new? Well, that’s up for discussion – but it’s cool to see a new way of applying what is effectively an old idea can [...]

Maybe the title of this post is a little dramatic, but it’s a fact!
Using social media can be an amazing way to engage with your target and create genuine conversations about your product online. It can help your audience learn more about your product and share their thoughts about it with their friends and family… [...]

With the introduction of the bonafide marketing genius that is Marta Kagan – Espresso’s new Managing Director of US operations – we thought you might like to get to know her with a little review of our favourite deck of 2008. Marta created this presentation early in the year and, after it went completely bananas, [...]

When you have a fast-approaching deadline and you’re in desperate need of that perfect image, it’s very easy to fire up Google image search or Flickr and just grab a picture. Unfortunately, however, you run the risk of  breaking copyright law and getting into the throes of dreaded legal action. Normally, if the image use [...]

Looks at social responsibility and how it can arise on a whim, such as in a short Twitter conversation.