I came across an article in this month’s Harvard Business Review that gave some great insights into what companies can learn from listening to what people are saying… or, I should say, tweeting. The article, entitled “Six Ways to Find Value in Twitter’s Noise“, analyzed all tweets about the iPad the weekend it launched in [...]

A big part of our job as marketers in the digital era is to stay on top of technological advancements so we can distinguish fads from fundamental changes in the marketplace. With the staggering growth of all things social it’s no surprise that more and more companies are shifting their focus (and ad dollars) towards [...]

It’s a typical Friday night—I’m relaxing in my apartment, reality TV is playing, and I might go out in a few hours to meet some friends. I’m in the middle of painting my nails when a bit of a revelation hits me: I’m painting my nails right now because of social media. Yes, I am [...]

Last week, I had the pleasure of moderating a panel discussion (hosted by @TheAdClub) with three of New England’s sharpest marketers around the topic of Social Media Strategy. Over breakfast and dazzling views of the Charles River (from Microsoft’s New England Research & Development Center or “NERD” as they’ve lovingly nicknamed it), the panelists shared [...]

Recently, while on a trip, I purchased a really cool pair of shoes. Tragically, however, after but a day of breaking in my new beauties, one of them suffered irreparable damage. Given the business in which I work, my immediate reaction was to proceed with a little stalking to find a customer service solution to [...]