It’s no Enron scandal, but a recent potential AT&T mishap has reminded us all how truly important it is for brands to be insanely careful with their actions. So what’s the deal? Well, AT&T has been accused of intentionally teaching customers how to “power text” during the recent final vote on this season of American [...]

We, the Espresso Interns, want to share with you our favourite stories as discovered from all far-reaching corners of the internet! Every week, we are going to compile our favourite items and press them into a nice cup of links like a team of all-star baristas.
Daniel’s Pick: 5 Things to Remember When Considering Social Media [...]

Yes, only a few weeks after Steven Harper joined Twitter so did another popular public figure: The ever-legendary Miss Britney Spears.

And, somewhat predictably, the social media twitterati/blogosphere went nuts. “She’s doing it wrong!” they shouted, while also pointing out that the “she” wasn’t even Britney, but instead a team assigned to the task of getting [...]

I recently asked this question on Twitter:
Agency types, random Q: How do you deal with transparency without taking attention away from your client, risking making it about you?
This question is one of the ones that keeps me up at night. The fine balance between doing something really great for your client – ensuring that they [...]

This week, I attended the monthly Third Tuesday Toronto – a forum dedicated to social media development and emerging best practices in Canada – and was delighted by what I found. As always, it was agreed that the key for companies entering the social media space was taking the “Listen and then engage” approach, with [...]