A friend of mine (who happens to be in online ad sales) recently engaged me in one of my favorite marketing debates: traditional versus “new” marketing (or, if you prefer, paid versus earned media, aka campaigns versus conversations). Naturally, I insisted that brands should pull the plug on campaigns once and for all and instead [...]

Espresso’s Toronto office is seeking two uber-clever marketing/public relations brainiacs for a couple of great roles: Account Supervisor (five to seven years of experience) Account Executive (three to five years of experience) We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively stalks [...]

So there’s no denying it. We’re in the throes of an economic downturn the likes of which none of us have seen or experienced to date. It’s ugly, and it’s getting uglier. Yet we still need to innovate. We still need to captivate. We still need to build. So what do we do? Last week, [...]

Unless you’ve been living under a rock for the last couple of weeks, you’ve been watching the financial markets stumbling about like power-drunk executives, and wondering how on earth this is going to impact your life – and your 2009 marketing budget. The US ad economy slipped 1.6% in the first half of 2008, and [...]

A recent post on Jaffe Juice got me thinking. He cites the following recent bit of research via Medialife: Digital video recorders may indeed be the advertising bogeyman that media people have long feared. A study comparing DVR and non-DVR households released yesterday from Information Resources, a Chicago firm, suggests that ad-skipping may be cutting [...]