Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

So I kind of gave up on Weezer after years of mad love upon discovering, around the time the “Hashpipe” video came out, that Rivers Cuomo was a renowned jerk. Interviewers disliked him. He was arrogant and self-important. He thought he knew better than everyone else. The appeal is gone, right? A number of years [...]

Targeting is a funny thing. The more targeted your piece of communication is, the more strongly it has the power to impact a specific group of people. Yet, if it’s viewed on a mass scale, that very powerful tool can serve to turn against you by irritating, offended, or – worst of all – alienating [...]