Posts Tagged ‘Tactics’

Don’t Just Sit There: Infiltrate!

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast. “The next five years will hold more change for the advertising industry than the previous fifty did. Increasingly empowered consumers, more self-reliant advertisers [...]

The Glass is Half Full

A few weeks ago, a conversation on Facebook about the US unemployment rate sparked this response from a friend: “While it’s true that 8.5% of the US is unemployed—and that’s the highest we’ve seen in decades—it’s important to note that 91.5% of Americans ARE EMPLOYED. And that’s kinda awesome.” I’ve been trying, ever since, to [...]