Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast.

“The next five years will hold more change for the advertising industry than
the previous fifty did. Increasingly empowered consumers, more self-reliant
advertisers and ever-evolving technologies [...]