It’s no Enron scandal, but a recent potential AT&T mishap has reminded us all how truly important it is for brands to be insanely careful with their actions. So what’s the deal? Well, AT&T has been accused of intentionally teaching customers how to “power text” during the recent final vote on this season of American [...]

It’s been a busy week, and the Espresso team is go-go-go-ing full force. Whether we’re in the throes of Gantt chart mania or hunting down details to ensure every event we can imagine goes off without a hitch, rarely a day goes by that we’re not thrilled by it. Our client partners are the best. [...]

Disney – with the wisdom of Duane Varan, a professor in interactive television – is starting up an emerging media and advertising research lab. Varan has spent the last three years studying how consumers respond to interactive TV, split screens, sponsorships, and product placements – now it’s time to up the ante and, according to [...]