A big part of our job as marketers in the digital era is to stay on top of technological advancements so we can distinguish fads from fundamental changes in the marketplace. With the staggering growth of all things social it’s no surprise that more and more companies are shifting their focus (and ad dollars) towards [...]

I don’t know about you, but I’m feeling pretty darn optimistic about 2010. Maybe it’s because Santa’s about to stuff a bunch o’ toys down my chimney?
Or it could be the eggnog?
Or it could be the intriguing and encouraging predictions woven into TrendsSpotting’s 2010 Social Media Influencers Trend Predictions in 140 Characters — a report [...]

The crew from Compete.com stopped by Espresso’s US headquarters to chat with me about social media last week. The challenge they set forth was this: Tell us everything we need to know about social media in a mere 180 seconds.

Here goes…

Quick and dirty, just how we like it!

We may have mentioned this once or twice, but we’re really feeling chatty these days and, well, people keep asking us what we mean by “You have to have a strategy!” So, you know, we figured we’d give it a go.
Here’s the deal: Social media is not some marketing fad. It’s a fundamental shift in [...]

Recently, a great article by Henry Mintzberg from the July/August edition of the Harvard Business Review was distributed around Espresso’s offices for discussion, as we felt that it so corresponded with what we were trying to do with our organization. In the interest of sharing, I couldn’t resist getting further conversation going beyond our red [...]