It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)! Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?” In 2008, when [...]

I came across an article in this month’s Harvard Business Review that gave some great insights into what companies can learn from listening to what people are saying… or, I should say, tweeting. The article, entitled “Six Ways to Find Value in Twitter’s Noise“, analyzed all tweets about the iPad the weekend it launched in [...]

In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

It’s no understatement that digital and social technologies have dramatically and permanently altered the music landscape. A decade ago, few in the industry foresaw the enormous shift that began with the introduction of simple file-sharing technology. Over the past ten years, MySpace, iPods, a slew of social networks, music blogs, and digital music retailers have [...]

When approaching any type of marketing strategy, identifying your target customer is one of the most important steps. Without it, how could any company begin to approach pricing, distribution, or even promotional tactics? Given this accepted fact, it’s common practice for brand managers and ad execs to clearly define the demographic and psychographic profiles of [...]