Last week, I was invited to attend a speaker series at Rotman where I listened to an excellent presentation from Jeremy Gutsche, Chief Trend Hunter of Trendhunter.com. Gutsche spoke about his new book, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change. I was pleasantly surprised to discover that the presentation did not [...]

Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]