We may have mentioned this once or twice, but it’s worth saying it again: we at Espresso are acutely interested in understanding how consumer expectations are changing in step with evolving technology, demographic shifts, economic factors, and cultural phenomena—and helping our clients rise to the challenges that unfold along the way. So begins our foray [...]

Now, before you get too excited about this post based on that title, I suppose I should tell you it’s about mobile technology. I garnered inspiration for this post from a recent presentation I attended at Mesh Marketing. While I was unable to attend the opening keynotes of the day, I did manage to participate [...]

Over a million followers can’t be wrong: Ashton Kutcher is the man. (Sorry, CNN.) In its popularity and utility, Twitter is the hottest thing since e-mail. But is it really that new? Well, that’s up for discussion – but it’s cool to see a new way of applying what is effectively an old idea can [...]

A couple of my close friends attended the Video Games Live Show in Toronto last week, which got us thinking around the office about cultural impact and branding. (Check out the requisite promo video here.) Video games’ first emergence into the market was pretty basic. Playing an eight byte game? Awesome. Rather than featuring stellar [...]