Yesterday, I had the pleasure of hosting another unfiltered lunch event here in Boston with a fabulous group of marketers all seeking insight into the most dreaded “M” of social media marketing: measurement. Personally, I roll my eyes every time I hear the claim made that you can’t or shouldn’t measure social media. You can [...]

Espresso’s Toronto office is seeking a disgustingly clever digital strategist to hunt, report, and execute better than anybody else they know.
Our future Infiltrator will have over five years of digital experience with some real PR-type savvy. You’ve got a solid understanding of the online space from traditional roots to current framework, with a natural inclination [...]

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast.

“The next five years will hold more change for the advertising industry than
the previous fifty did. Increasingly empowered consumers, more self-reliant
advertisers and ever-evolving technologies [...]

A few weeks ago, a conversation on Facebook about the US unemployment rate sparked this response from a friend:
“While it’s true that 8.5% of the US is unemployed—and that’s the highest we’ve seen in decades—it’s important to note that 91.5% of Americans ARE EMPLOYED. And that’s kinda awesome.”
I’ve been trying, ever since, to share this [...]

I love clever marketing – I really do. Whenever I see a clever ad campaign, my heart starts beating faster, I can’t help but smile, and for the rest of the week it’s all that I think about. It’s love at first sight. That being said, please forgive me if I sound like a giddy [...]