In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

Yesterday, I had the pleasure of hosting another unfiltered lunch event here in Boston with a fabulous group of marketers all seeking insight into the most dreaded “M” of social media marketing: measurement. Personally, I roll my eyes every time I hear the claim made that you can’t or shouldn’t measure social media. You can [...]

Espresso’s Toronto office is seeking a disgustingly clever digital strategist to hunt, report, and execute better than anybody else they know.
Our future Infiltrator will have over five years of digital experience with some real PR-type savvy. You’ve got a solid understanding of the online space from traditional roots to current framework, with a natural inclination [...]

So just in case you’re not familiar with Wired’s Chris Anderson’s Long Tail theory, here’s a rundown. The idea is that the global marketplace as facilitated by the web is changing consumer behaviour in a major way. (Don’t let me lose you while this former economics student geeks out with some graphs.)
The classic demand curve [...]

No amazing analytics exist yet, but when you’re designing programs, quantitative questions need to be answered. Here’s a starting point that we’re looking forward to figuring out, care of Alisa Leonard.