A friend of mine (who happens to be in online ad sales) recently engaged me in one of my favorite marketing debates: traditional versus “new” marketing (or, if you prefer, paid versus earned media, aka campaigns versus conversations).
Naturally, I insisted that brands should pull the plug on campaigns once and for all and instead pour [...]

We, the Espresso Interns, want to share with you our favourite stories as discovered from all far-reaching corners of the internet! Every week, we are going to compile our favourite items and press them into a nice cup of links like a team of all-star baristas.
Daniel’s Pick: 5 Things to Remember When Considering Social Media [...]