Over the course of your career, you will be inevitably be tasked with a “small job”. It will usually be presented to you in the following manner:
“Client A wants us to whip up a Project B. Can you have something ready by end-of-day tomorrow?”
It’s the kind of job that neither the client nor the account [...]

So I was fortunate to have been invited to speak at mesh last week as a part of the word-of-mouth panel. Under the moderation of Sean Moffitt, we (the “we” being me, Saul Colt, and Angie Kramer) had a bit of a chat around the state of the nation. It was all quite entertaining and [...]

I love starting my day with a strong espresso and a smart article.

How Not to do Public Relations on the Web talks about approaching our blogger friends as a human being rather than shooting out a mass release. Agreed. But this is one we haven’t seen much of yet: comment press releases.
I mean, we’re all [...]

I recently asked this question on Twitter:
Agency types, random Q: How do you deal with transparency without taking attention away from your client, risking making it about you?
This question is one of the ones that keeps me up at night. The fine balance between doing something really great for your client – ensuring that they [...]

How far can word of mouth really go?
It’s a question that marketers spend a lot of time wondering about, and that various academics have spent their careers studying. Robin Dunbar, a British anthropologist and evolutionary biologist who specialized in primate behaviour, is renowned for coming up with what we today refer to as Dunbar’s number. [...]