Posts Tagged ‘recession’

Recession-Proofing Your Brand

So word on the street is Canadians are spending less – about 57% of us are cutting costs, according to a recent study by Bensimon Byrne. Who’s impacted most heavily? Women and homes with a collective income of less than $75K. Who’s most optimistic? Men and people under 30.
The instinctual draw for marketers to cut [...]