Yesterday, I had the pleasure of hosting another unfiltered lunch event here in Boston with a fabulous group of marketers all seeking insight into the most dreaded “M” of social media marketing: measurement. Personally, I roll my eyes every time I hear the claim made that you can’t or shouldn’t measure social media. You can [...]

Given the mass popularity of our updated “What the F**k is Social Media? One Year Later” presentation (140,000 views in six weeks = bananas!), and the following demand for a kinder, gentler version that people in more conservative organizations might feel comfortable sharing with their colleagues and highers-up, the Infiltrators have created a delicious new [...]

So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up: A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better [...]

Desperately seeking marketing/design/development prodigies in the midst of scholastic madness for mid-class (one semester or two is up to us and you!) internship opportunity. We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively hunts down the latest and greatest. Someone who lives [...]

Here at Espresso, we’re all about collaboration. That’s why the whole team is excited to announce the creation of Freshly Ground. Freshly Ground will be a new featured section of our blog where we – the Espresso interns – will share our quasi-daily experiences, tips, perspectives, and tasty links. You’ve all heard the longstanding tradition [...]