A friend of mine (who happens to be in online ad sales) recently engaged me in one of my favorite marketing debates: traditional versus “new” marketing (or, if you prefer, paid versus earned media, aka campaigns versus conversations). Naturally, I insisted that brands should pull the plug on campaigns once and for all and instead [...]

So there’s no denying it. We’re in the throes of an economic downturn the likes of which none of us have seen or experienced to date. It’s ugly, and it’s getting uglier. Yet we still need to innovate. We still need to captivate. We still need to build. So what do we do? Last week, [...]