Given the mass popularity of our updated “What the F**k is Social Media? One Year Later” presentation (140,000 views in six weeks = bananas!), and the following demand for a kinder, gentler version that people in more conservative organizations might feel comfortable sharing with their colleagues and highers-up, the Infiltrators have created a delicious new [...]

So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up:

A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better business.

Easy-peasy, [...]

Over the past several years, the social media space has provided the means for collaboration despite geographical location. Wikipedia is a perfect example of this. This site has not only created an expansive and free encyclopedia, but has also launched Wikiversity – a site dedicated to the dissemination of free learning modules. The best part [...]

Oh, fellow marketers! Wanna join us at an unconference? It’s free, it’s free!
Case Camp was developed as a marketing unconference, wherein presenters share case studies of their work with the goal of creating a commons for discussion, learning, and networking.
You wanna generate smarter ideas? Regular brainstorming with like-minded marketers is likely to get you there.

With all the opportunities to leverage what James Suroweicki referred to as “The Wisdom of Crowds“, marketers have a challenge on their hands. Online communities and social bookmarking sites can be a powerful source of research and new ideas, and the ability we have to independently study how our customers perceive our brands is stronger [...]