In the last year, social media monitoring has become as critical to marketing and management organizations as hourly Facebook status updates have become for the greater majority of online users. Social media monitoring provides engagement platforms for marketing agencies, communications firms, and customer support professionals (among others!) which had not previously been obtainable in such [...]

I came across an article in this month’s Harvard Business Review that gave some great insights into what companies can learn from listening to what people are saying… or, I should say, tweeting. The article, entitled “Six Ways to Find Value in Twitter’s Noise“, analyzed all tweets about the iPad the weekend it launched in [...]

Working at Espresso, we are constantly stalking the latest and greatest as it relates to technology. Google – an organization well-known for developing that very thing – has just launched a preview of Google Wave. While I can’t definitively say whether this new service will be as big a hit as Google Street View (have [...]

In today’s crazy paced world where everything needs to be done yesterday I think we can all learn a management tip from Irene – there is still a need to stop and listen before you can plan and execute, arguably even more so today when consumers expect to be a part of the conversation.

A few weeks ago, a conversation on Facebook about the US unemployment rate sparked this response from a friend: “While it’s true that 8.5% of the US is unemployed—and that’s the highest we’ve seen in decades—it’s important to note that 91.5% of Americans ARE EMPLOYED. And that’s kinda awesome.” I’ve been trying, ever since, to [...]