I love starting my day with a strong espresso and a smart article. How Not to do Public Relations on the Web talks about approaching our blogger friends as a human being rather than shooting out a mass release. Agreed. But this is one we haven’t seen much of yet: comment press releases. I mean, [...]

FOR IMMEDIATE RELEASE Espresso Campaign for Samsung Electronics Canada  Receives International Recognition Launch of Samsung M620 mobile device wins kudos from Marketing Agencies Association Worldwide MISSISSAUGA, ON, OCTOBER 21, 2008 — While the phrase “business in the front, party in the back” normally conjures up images of the infamous mullet hairstyle, Samsung Electronics Canada and [...]

The election was announced. I noted it and went on my merry way. Election schmelection. I’ve never been heavily into politics. I have a bit of a tough time buying anything politicos say in a platform pronouncement or… well, generally in the public. Yet, here I was, and the election was announced. I sighed with [...]

Espresso is happy to announce that it has a new client aboard its mighty caffeinated ship! Who are they? Well, let’s let them tell you. Sorenson Communications is a provider of industry-leading communication offerings including the Sorenson Video Relay Service® (VRS), Sorenson IP Relay™ (siprelay), Sorenson Video Remote Interpreting™ (VRI), and a line of high-quality [...]

YOUR MISSED CONNECTION IS NOW ONLY A MOBILE MOMENT AWAY Samsung and Koodo Mobile playing cupid for love-struck Torontonians with new social marketing campaign Toronto, ON, August 5, 2008 – Bashful Torontonians looking for a little romance had extra help over the August long weekend with the launch of Samsung and Koodo Mobile’s Mobile Moment [...]