I hate viral marketing. Really, I do. You see, first of all, viruses are icky. They are in actuality small, infectious agents that can replicate only inside the cells of other organisms. The word “virus” actually comes from a Latin word meaning toxin or poison. Nobody likes getting them (and that includes your customers). Only [...]

After CaseCamp last night (which, FYI, rocked socks off around the room), I was feeling idea-vitalized. We saw some cool presentations, started asking some interesting questions, and met some smart cookies from around the city. But it got me thinking about the big question: what exactly comprises social media? Now, I’ve heard it said time [...]