Agency launches BuildABash.ca and social media campaign for Canadian wireless provider
TORONTO, ON / AUGUST 10 – Extravagant, overblown and over-the-top bashes aren’t just for the stars of My Super Sweet Sixteen anymore. To bring the ultimate party to the people, Koodo Mobile has hired Espresso to create Build-a-Bash and the social media campaign to promote [...]

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast.

“The next five years will hold more change for the advertising industry than
the previous fifty did. Increasingly empowered consumers, more self-reliant
advertisers and ever-evolving technologies [...]

I’ve just been booked as a guest speaker at this year’s Digital Signage Show in Vegas. If you’re in town, do come and chat!
What: Brand Infiltration™: Capturing Consumer Attention with Digital Moments-of-Truth
When: April 16, 2008, 3PM
Where: Mandalay Bay Convention Centre, Las Vegas
Why: Let’s face it. Marketing today isn’t what it was yesterday. Consumer behaviour is [...]

POPAI, The Global Association for Marketing at-Retail, has awarded Retail Communications Group Inc., Espresso’s parent company, a bronze in its Limited Production Run Entry for the 2008 Outstanding Merchandising Achievement Awards.

Our winning entry – the AT&T Manager Board, the preliminary render of which is above – was created for AT&T Desert Southwest Division. It was [...]