Recently, I had the opportunity to attend Marketing Magazine’s first annual Marketing Week. I attended both the Digital Day and the Media Excellence Day and in the spirit of sharing, I thought I would pass along some insights from industry leaders. This post will focus on Digital Day… stay tuned for my Media Day highlights.

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Is Google serious?
Oh, yes it is. Though the company claims it’s not – calling the deep-driving service “complementary” – we are pretty sure they’re taking on Nielsen’s and comScore’s business model.
And you can bet we signed up for the beta.

Richard Branson fools the entire wireless industry at CTIA. We love him for it.

Today I found something not only interesting to me, but also something that one of our favourite former employees who now fights the good fight for the United Way might be able to use as well.

In an attempt to not only use their ever-growing savvy to engineer the most clever means by which we can [...]