The second installment of Espresso’s DoubleShot video series explores the shift taking place now that people are spending less time watching TV and more time online than ever before. Fans Are Your Brand from Espresso’s DoubleShot on Vimeo. Smart brands understand that success no longer lies in marketing AT consumers, but in engaging them as [...]

Mark Cuban and Steve Rubel are two of the most prominent executives who use the internet to connect with people to discuss a variety of issues and about their products these days. They now have something in common with Axl Rose! The Guns N’ Roses frontman has done something unique, and rather than creating his [...]