So with all the talk over the last two years about the importance of social media, it would appear that marketers are all starting to see things differently. Nary a campaign launches nor a promotion hits the streets without a digital limb of one form another. No agency brief arrives without mention of a need [...]

In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

It’s no big headline that Facebook has grown massively since first being launched in 2005 as a portal for students at Harvard. Much of this growth is obviously due to the fact that Facebook continued to open its platform up to new users –  first students at other colleges, then high schools, and eventually to [...]

A few weeks back, Centennial College’s Corporate Communications and Public Relations programs held the 3rd annual Talk is Cheap unconference. I was lucky enough to squeeze into a speaking slot, thanks to the shuffling of some awesome organizers, and attended the event with my curiosity peaked. How do the students in aforementioned programs utilize social tools? What kind of questions would they be asking – personal or career-oriented? Would there be that oh-so addicting McDonald’s orange drink.

A big part of our job as marketers in the digital era is to stay on top of technological advancements so we can distinguish fads from fundamental changes in the marketplace. With the staggering growth of all things social it’s no surprise that more and more companies are shifting their focus (and ad dollars) towards [...]