A friend of mine (who happens to be in online ad sales) recently engaged me in one of my favorite marketing debates: traditional versus “new” marketing (or, if you prefer, paid versus earned media, aka campaigns versus conversations). Naturally, I insisted that brands should pull the plug on campaigns once and for all and instead [...]

UK shop Feel Unique would like you to know they really are, well, unique. The online beauty destination has announced that they are the world’s first company to advertise via winks – that is, they’re placing their logo on the eyelids of willing customers eager to make extra cash. It’s simple! Just send an email [...]