I came across an article in this month’s Harvard Business Review that gave some great insights into what companies can learn from listening to what people are saying… or, I should say, tweeting. The article, entitled “Six Ways to Find Value in Twitter’s Noise“, analyzed all tweets about the iPad the weekend it launched in [...]

Last week, I did what most sons across Canada did: I ordered flowers for my mother. Needless to say there were some issues with my order, from late delivery to bouquet quality. Instead of boring you with all of the details, let’s talk about the outcome. After telling several people about my experience over the [...]

This post on TalentZoo is excellent food for thought. I’ve always had mad love for history. Was half a credit shy of adding a history major to my undergrad (focus on 20th century American popular culture). Spend way too much time watching historical documentaries (particularly love anything around culture, media, and technology). Read almost exclusively [...]

This week, I attended the monthly Third Tuesday Toronto – a forum dedicated to social media development and emerging best practices in Canada – and was delighted by what I found. As always, it was agreed that the key for companies entering the social media space was taking the “Listen and then engage” approach, with [...]