It’s no understatement that digital and social technologies have dramatically and permanently altered the music landscape. A decade ago, few in the industry foresaw the enormous shift that began with the introduction of simple file-sharing technology. Over the past ten years, MySpace, iPods, a slew of social networks, music blogs, and digital music retailers have [...]

A few weeks ago, a conversation on Facebook about the US unemployment rate sparked this response from a friend:
“While it’s true that 8.5% of the US is unemployed—and that’s the highest we’ve seen in decades—it’s important to note that 91.5% of Americans ARE EMPLOYED. And that’s kinda awesome.”
I’ve been trying, ever since, to share this [...]

As we all can agree, viral isn’t something that can be created and simply put out there – instead, it’s unique in that it requires co-creation by a producer and an audience (I maintain a secret professional crush on Hugh MacLeod for being the first one to explicitly suggest this). The “If you make it, [...]

If there’s one thing we at Espresso love, it’s picking up the pace. We like to work faster than the speed of light, we live for seemingly out-of-control deadlines, and we thrive on crazy quick thinking that meets objectives. Frankly, we’re rather obsessed with the culmination of creativity efficiency. So when we had an opportunity [...]

So when is for-realsies not for-realsies? Well, according to new online storytellers, it’s when it’s announced that it’s not. But for readers and viewers? Not so much.
At last week’s CaseCamp, we were introduced to Story2Oh!, whose creator introduced a series of characters that lived on facebook and twitter, had their own blogs, and added rather [...]