Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

So there’s no denying it. We’re in the throes of an economic downturn the likes of which none of us have seen or experienced to date. It’s ugly, and it’s getting uglier. Yet we still need to innovate. We still need to captivate. We still need to build. So what do we do? Last week, [...]

I did my own little brand of youth marketing today when I had a chance to speak at the Rotman Commerce Marketing Association’s Symposium. I just have to say: I absolutely love talking to students. It’s positively fascinating seeing where they are, where they want to go, and watching them learn and figure out the [...]