A recent post on Jaffe Juice got me thinking. He cites the following recent bit of research via Medialife: Digital video recorders may indeed be the advertising bogeyman that media people have long feared. A study comparing DVR and non-DVR households released yesterday from Information Resources, a Chicago firm, suggests that ad-skipping may be cutting [...]

At a recent conference, I met the founder of PQ Media, who rather impressed me – being the stats fiend I remain in my heart of hearts – with his econometric prowess. His just-released report, PQ Media Alternative Media Forecast: 2008-2012, provides ever-more quantitative evidence of what we all see daily – a fragmented media [...]