This week, I attended the monthly Third Tuesday Toronto – a forum dedicated to social media development and emerging best practices in Canada – and was delighted by what I found. As always, it was agreed that the key for companies entering the social media space was taking the “Listen and then engage” approach, with [...]

A recent post on Jaffe Juice got me thinking. He cites the following recent bit of research via Medialife:
Digital video recorders may indeed be the advertising bogeyman that media people have long feared. A study comparing DVR and non-DVR households released yesterday from Information Resources, a Chicago firm, suggests that ad-skipping may be cutting into [...]

So you’ve seen the clips for the latest Judd Apatow movie. Nick from Freaks and Geeks and Veronica Mars were an item. She breaks it off with him to get together with some overtly hairy person from some horrid-looking band. He goes on a vacation with Jackie from That 70s Show to try to be [...]

Those late evenings, after you have been working between twelve and thirteen hours, and you’re only beginning to hit your creative stride?
Heaven is in the details, people.
The tiniest object – the difference between a : and a | – can make or break the way you want to come across.
The littlest execution – the back [...]