Yesterday, I had the pleasure of hosting another unfiltered lunch event here in Boston with a fabulous group of marketers all seeking insight into the most dreaded “M” of social media marketing: measurement. Personally, I roll my eyes every time I hear the claim made that you can’t or shouldn’t measure social media. You can [...]

Espresso’s Toronto office is seeking a disgustingly clever digital strategist to hunt, report, and execute better than anybody else they know. Our future Infiltrator will have over five years of digital experience with some real PR-type savvy. You’ve got a solid understanding of the online space from traditional roots to current framework, with a natural [...]

Now, before you get too excited about this post based on that title, I suppose I should tell you it’s about mobile technology. I garnered inspiration for this post from a recent presentation I attended at Mesh Marketing. While I was unable to attend the opening keynotes of the day, I did manage to participate [...]