Golden Hook, a new French company, has recently picked up on the clothing customization trend by offering fully-customizable knitted hats. While clothing customization is nothing new, they are adding a personal touch to the product by letting the consumer pick the maker of their hat. There are currently six grandmas from which you can choose [...]

For me, the tellings of a successful marketing effort always include top of mind branding and the drive toward (as opposed to away from) the product. If you can’t get the jingle out of your head, are excited to find out more, or can’t wait to get your hands on it, chances are the marketing worked. Something… one thing, clicked.