It’s a typical Friday night—I’m relaxing in my apartment, reality TV is playing, and I might go out in a few hours to meet some friends. I’m in the middle of painting my nails when a bit of a revelation hits me: I’m painting my nails right now because of social media.

Yes, I am [...]

Forget everything you think you know about segmentation.
Okay, that might sound a little dramatic but it is time to face the fact: traditional demographic segmentation models may be outdated in today’s economic times. That’s because this recession is not like those of the recent past - the length, depth, and global impact this time around is forcing marketers to [...]

With the digital revolution in full swing, is it any wonder that the wheels have been set in motion to revise, revamp, and re-examine laws, rules, and regs surrounding the music industry? First Napster. Then Limewire. Now iTunes. Let’s face it – downloading is here to stay. It seems that for the greater good, record [...]

You know what’s awkward? Imagine the following.
You’re having a lovely afternoon at home when you check your Facebook. Aha! A friend you haven’t seen in over a decade has messaged you to say she’s coming to town. You happily provide her with your cell number and anticipate her arrival. She calls to tell you she’ll [...]

So just in case you’re not familiar with Wired’s Chris Anderson’s Long Tail theory, here’s a rundown. The idea is that the global marketplace as facilitated by the web is changing consumer behaviour in a major way. (Don’t let me lose you while this former economics student geeks out with some graphs.)
The classic demand curve [...]