Now, before you get too excited about this post based on that title, I suppose I should tell you it’s about mobile technology. I garnered inspiration for this post from a recent presentation I attended at Mesh Marketing. While I was unable to attend the opening keynotes of the day, I did manage to participate [...]

A few infiltrators recently had the opportunity to meet with a couple of smart folks from one of the world’s top music labels. While the initial discussions were of a specific nature, the conversation really served to remind us that music and musicians can be valuable not only in the obvious sense – as creators [...]

You know what’s awkward? Imagine the following. You’re having a lovely afternoon at home when you check your Facebook. Aha! A friend you haven’t seen in over a decade has messaged you to say she’s coming to town. You happily provide her with your cell number and anticipate her arrival. She calls to tell you [...]

With all the opportunities to leverage what James Suroweicki referred to as “The Wisdom of Crowds“, marketers have a challenge on their hands. Online communities and social bookmarking sites can be a powerful source of research and new ideas, and the ability we have to independently study how our customers perceive our brands is stronger [...]