I love clever marketing – I really do. Whenever I see a clever ad campaign, my heart starts beating faster, I can’t help but smile, and for the rest of the week it’s all that I think about. It’s love at first sight. That being said, please forgive me if I sound like a giddy [...]

As we all can agree, viral isn’t something that can be created and simply put out there – instead, it’s unique in that it requires co-creation by a producer and an audience (I maintain a secret professional crush on Hugh MacLeod for being the first one to explicitly suggest this). The “If you make it, [...]

So I kind of gave up on Weezer after years of mad love upon discovering, around the time the “Hashpipe” video came out, that Rivers Cuomo was a renowned jerk. Interviewers disliked him. He was arrogant and self-important. He thought he knew better than everyone else. The appeal is gone, right? A number of years [...]