One of the underpinnings of Brand Infiltration™ is an understanding that, while both are clearly essential to excellent brand work, creative isn’t simply about pretty pictures and clever turns of phrase. The Infiltrators are obsessed with being creative in all job functions, whether that means coming up with brilliant means by which to design measurement [...]

A few months ago, I was contacted by Jeff Caswell – a CPG marketer from this great white North, who’s now living and working in Chicago – to join 99 other experts to talk about marketing in the social media era. He was in the throes of putting together a very cool collaborative book whose [...]