Over the course of your career, you will be inevitably be tasked with a “small job”. It will usually be presented to you in the following manner: “Client A wants us to whip up a Project B. Can you have something ready by end-of-day tomorrow?” It’s the kind of job that neither the client nor [...]

Unless you’ve been living under a rock for the last couple of weeks, you’ve been watching the financial markets stumbling about like power-drunk executives, and wondering how on earth this is going to impact your life – and your 2009 marketing budget. The US ad economy slipped 1.6% in the first half of 2008, and [...]

So word on the street is Canadians are spending less – about 57% of us are cutting costs, according to a recent study by Bensimon Byrne. Who’s impacted most heavily? Women and homes with a collective income of less than $75K. Who’s most optimistic? Men and people under 30. The instinctual draw for marketers to [...]