While being yet another marketer opining on the Old Spice Guy campaign is basically a cliché at this point, I think there’s something really interesting that hasn’t gotten quite as much attention in this whole process, and it’s this: the secret to Old Spice’s success is that it has essentially become a media brand. There [...]

It’s no Enron scandal, but a recent potential AT&T mishap has reminded us all how truly important it is for brands to be insanely careful with their actions. So what’s the deal? Well, AT&T has been accused of intentionally teaching customers how to “power text” during the recent final vote on this season of American [...]