This past weekend, the entire Singh family crammed into our GMC Safari van for a road trip to Washington D.C. At one of the many stops at random and weird rest stations along the way, I noticed a strange product in the drink section of a sketchy fast food restaurant. This product was a can of [...]

Creating brand extensions is always an exciting way to create more opportunities for your brand to infiltrate your core customers’ lives. It allows current brand loyalists to try out a new product in your line, while creating an opportunity for consumers not currently purchasing in your primary product category to be exposed to your brand. [...]