Until about a month or so ago, much of my TV watching revolved around Gordon Ramsay and his three programs. If Hell’s Kitchen, The F Word, or (Ramsay’s) Kitchen Nightmares were on, I was most certainly watching. I loved the brutality of Hell’s Kitchen, the lightheartedness of The F Word and the almost pathetic atmosphere [...]

Creating brand extensions is always an exciting way to create more opportunities for your brand to infiltrate your core customers’ lives. It allows current brand loyalists to try out a new product in your line, while creating an opportunity for consumers not currently purchasing in your primary product category to be exposed to your brand. [...]