It’s commonly known that fashion designers take inspiration from street fashion, but have you noticed lately that fashion marketers are picking up on this trend? Or should I say they’re following suit? Okay, I’ll stop with the bad puns.
For some time now, bloggers have been documenting the latest styles that hit the streets. Blogs like [...]

I love this recent article from Advertising Age because it fabulously illustrates what we are always preaching about online marketing – effectively engaging your audience.
Unless you have been living under a rock for the past couple of weeks with no internet access you have heard about the “Motrin Moms” social media/PR disaster that Johnson & Johnson [...]

While happily researching material for a blog post related to viral videos, I became instantly sidetracked (and annoyed!) when I stumbled upon a post on TechCrunch by Dan Ackerman Greenberg, the founder of a company that can be hired to force otherwise unknown videos on YouTube to ‘go viral’.
Just to clarify, I do understand [...]