Oh sweet heaven above, I think I’m in love.
If you thought the Facebook Lexicon was cool (nerdliness is next to godliness, people), you will be thrilled to discover that you can do the very same pseudo-research-trendwatching on Ye Olde Blogosphere (complete with graphs, which we marketing types can hardly resist) via Trendpedia.

Well, if there’s one thing we should all realize by now, it’s that entering the world of direct communication with customers isn’t an idea that should be jumped on without some forethought. After last week’s technical crisis at American Airlines, the company decided to start a conversation. Problems abound.

(1) The blog itself isn’t even customized. [...]

Why do I get so excited when I write something, only to find experts concurring days later?
AdAge discusses the chief blogger issue and questions whether “chief blogger” is the right title – they suggest director of community engagement.
They’re spot on.